The USGA and ProMedica today announced a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game.
ProMedica, a mission-based, not-for-profit integrated health and well-being organization that serves communities in 28 states, becomes the newest partner in the USGA’s global program, which is designed to extend the reach of the Association’s mission to champion and advance the game of golf. In addition to the U.S. Women’s Open presenting sponsorship, as part of the long-term relationship, ProMedica becomes the official health and well-being partner of the USGA.
The U.S. Women’s Open has led the way for more than 75 years and is already considered the world’s premier women’s golf championship. To retain and enhance its standing, most immediately and beginning with the 2022 championship that will be conducted June 2-5 at Pine Needles Lodge & Golf Club in Southern Pines, N.C., the purse will nearly double, increasing from $5.5 million to $10 million, the highest in women’s golf and among the leaders in all of women’s sports. The USGA also announced a commitment to raise the Women’s Open purse to $11 million and then $12 million over the next five years.
“The USGA prides itself on conducting championships that not only provide an incredible stage for the athletes, but also give younger players something to dream about,” said Mike Whan, CEO of the USGA. “For more than 75 years, the U.S. Women’s Open has been the one that every little girl, in every country around the world, has dreamed of winning. This partnership with ProMedica allows us to substantially grow the championship in every way, from its purpose, to its purse, to the places that host the event. While I’m incredibly proud of what we are announcing today, I know this is just the beginning, as together with ProMedica, we’ll push to change the game and what it means to young women worldwide in order to reach new heights every year.”
Key to the partnership is a joint commitment by the organizations to highlight the importance of addressing health inequities across the United States, which will include sharing the personal stories of golfers and USGA competitors nationwide who have used golf as a means to a healthier lifestyle.
ProMedica will also utilize the global stage the U.S. Women’s Open provides to generate charitable dollars for its ProMedica Impact Fund, which will become the official charity of the U.S. Women’s Open. The ProMedica Impact Fund is committed to raising more than $1 billion over eight years to strategically invest in grants, impact investments, and research and learning activities, all designed to improve individual and community health. The partners will conduct fundraising to support social determinants of health (SDOH) initiatives and other programs in championship communities.
“With this unprecedented partnership, both organizations are breaking new ground,” said Randy Oostra, ProMedica president and CEO. “ProMedica will benefit from taking its work in social determinants of health onto a national stage, while the USGA will benefit from the opportunity to embrace a not-for- profit organization whose mission and support will elevate its signature women’s event.”
“You simply cannot talk about improving the health and well-being of all individuals without talking about the disproportionate impact of social determinants of health on women. The U.S. Women’s Open is a perfect platform for bringing this message to a much broader audience,” said Oostra.
As a piece of the partnership, ProMedica will provide on-site medical services at several USGA championships, as well as deliver health and well-being experiences for fans on-site and throughout host communities.