Allison Emrey: “My father has caddied for me”

Allison Emrey (Charlotte, North Carolina) heads into the final round of the Symetra Classic looking to become a first-time winner. She carded a second-round, bogey-free 5-under 67 to move to –8 overall and take a one-stroke lead going into Sunday’s final round. Emrey is competing this week just north of her hometown and has been surrounded by familiar faces for the first 36 holes.

“It’s so great. He has caddied for me all through junior golf,” said Emrey, who has her father on the bag in Davidson. “It’s just familiar and somebody to confirm my decisions and reads on the greens. It’s also really nice to have my mom be able to watch out here the last two days as well.”

This week is Emrey’s sixth appearance in the Symetra Classic. She has proven to play well in North Carolina, most recently last fall at the Carolina Golf Classic presented by Blue Cross and Blue Shield of North Carolina where she placed second to eventual Symetra Tour Player of the Year Ana Belac (Portoroz, Slovenia). Emrey also spent her collegiate years in the Tar Heel State, competing for the Demon Deacons at Wake Forest University.

Allison Emrey, statements

“I grew up playing here, so I am very comfortable on Bermuda grass. I feel like we don’t get to play on that many courses that have Bermuda rough and fairways and the greens. There are so many great golf courses here (in North Carolina) so it means a lot that we come here every year. Just to be able to sleep in your own bed is huge when you are on the road half of the year. I’ve felt comfortable so far, executed well, and looking forward to tomorrow.”

The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles

Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities.

The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the Ryder Cup and select European Tour events until 2031, and see the introduction of innovative new products that enhance the event experience and grow ticketing and premium revenue.

In addition to the 2023 Ryder Cup at Marco Simone, Rome, Italy, the 2027 edition at Adare Manor, Ireland and the 2031 edition, at a venue to be announced, the venture covers the annual BMW PGA Championship and Aberdeen Standard Investments Scottish Open, two of the European Tour’s premium Rolex Series events, and several other annual tournaments.

Tour Consumer Experiences is made up from personnel from all three parties covering marketing, data and insight, premium sales and ticketing operations. Two Circles will also invest significant resources into the venture.

The venture has already enjoyed a successful start, with a record-breaking first weekend of sales for this year’s BMW PGA Championship following the launch of flexible ticket options for the third Rolex Series event of 2021 last Friday.

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to announce this venture with Two Circles. Fans are one of the key drivers behind the success of our events, in particular the Ryder Cup, and we look forward to working with Two Circles to develop consumer experiences for all spectators at our tournaments.

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