Robert MacIntyre: “I let the golf do the talking”

Robert MacIntyre is delighted to be back on British soil for the 2021 British Masters hosted by Danny Willett, albeit nearly 400 miles from his native Oban.

Robert MacIntyre, statements

“It’s brilliant. My mum brings me back down to earth with a bang every time I go home. It will never change. I get treated the same way my sisters get treated. There’s no special treatment, same with my pals. They will treat me as if I’m sitting at home in Oban, the chat will be the same.  I try and live the life of a 24-year-old guy, not the life of someone that’s trying to achieve great things in the game of golf. I try and be normal, as hard as it can be at times. Obviously there are things I have to sacrifice, but I still enjoy life with my pals, pick up a shinty stick now and again and be myself, that’s the way I’ll always be.  I struggle sometimes when there’s a lot of attention here and there, I’m quiet person and try and let the golf do the talking. When I’m not on a golf course I try and stay hidden, stay quiet . It can be difficult at times but it’s the job I’ve gotten myself into, it’s the lifestyle that I’ve dreamed of as a kid.”

The European Tour has today announced a multi-year partnership with Zoom Video Communications, Inc.

As the European Tour’s Official Unified Communications Partner, Zoom will provide comprehensive communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through exclusive live-sport experiences.

Zoom will deliver virtual press conferences and facilitate key stakeholder activities at tournaments via the new Zoom Media Centre launched at this week’s Betfred British Masters hosted by Danny Willett at The Belfry, whilst also providing its services to the European Challenge Tour and Legends Tour.

In doing so, Zoom will assist the European Tour to achieve its sustainability goals moving forward, specifically contributing to its remote operations including tournament planning, which will reduce its carbon emissions by using its virtual communications services and enhanced collaboration services in the future.

Guests of Zoom and the European Tour will also be offered the chance to join the Virtual Clubhouse through Zoom at select events to experience a range of innovative spectator engagements.

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to welcome Zoom as the Official Unified Communications platform of the European Tour. The way each of us interacts has changed considerably over the past 12 to 18 months and we are excited to fully leverage the broad capabilities and services of Zoom to our wider business, creating innovative solutions for driving future engagement with players, media, partners and our fans.”

Michael Cole, Chief Technology Officer at the European Tour, added: “Leveraging the cloud-based and unified communications of Zoom will enable the European Tour to become even more agile as an organisation and provide unparalleled levels of collaboration in the delivery of our world-class global tournaments.”

Janine Pelosi, Chief Marketing Officer at Zoom, said: “We are thrilled to enter a multi-year partnership with the European Tour. Through a combination of virtual and on-site activations we will provide a seamless hybrid and collaborative model shaping the future of sports events for all stakeholders involved including media, commercial partners, hospitality guests and the fans.”

Zoom joins Rolex, BMW, Callaway, DP World, Emirates and Workday as Official Partners of the European Tour.

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