Tennis legend Rafael Nadal has unveiled today a limited-edition tennis bag jointly created through a collaboration between his longstanding partners Kia and Babolat, and by harnessing children’s creative designs as a central motif. The bag, of which there are only 100 made, incorporates drawings of Nadal and his inspirational strides both on and off the court as expressed by children at the Rafa Nadal Foundation.
The hand-made eco-friendly leather bags will be distributed worldwide to Nadal’s fans and friends as well as students at the foundation and the Rafa Nadal academy, with one of the bags offered at a global auction event to help raise funds for supporting the foundation’s activities. By featuring the young participants’ artistic renderings on the theme of movement, it attempts to highlight Kia’s brand and Nadal’s history-making performance as one of the greatest tennis players of all time.
Hundreds of children from the Rafa Nadal Foundation drew images of things which they identified with Nadal and his inspirational movements. The best drawings illustrative of Nadal’s athleticism, colourful style and charisma were then selected to be incorporated into the styling of the bag.
“It was important that the unique personalities of Kia and Babolat were equally prominent in the design. The entire bag is a celebration of movement. The bright colors and artistic curvatures on the bag creatively capture Nadal’s vital energy and originality,” said Nicolas Fradet, the Babolat Product Line Manager.
“The kids were so excited to see their drawings come to life on one of Rafa’s bags. This project is really important for the foundation, not just for driving awareness of our work but also for inspiring the children,” said Maria Perello, the Director of the Rafa Nadal Foundation.
Rafa, referring to Kia and Babolat, said: “It’s great that two of my partners, who have supported me since the start of my career, are able to come together and create this beautiful bag. My foundation is a big part of my life and for the children to have played such an important role in the design is fantastic. I was happy to hear the children had so much fun with their drawings and the opportunity to have their designs featured on this bag.”
While Kia’s sponsorship of Nadal extends for over 20 years coinciding with his meteoric rise to be a twenty-time Grand Slam singles champion, Babolat is credited with playing an instrumental role in boosting Nadal’s game with the revolutionary technical precision and power offered by its innovative racquets and strings. What Kia and Babolat share in common is their ceaseless commitment to empowering movement, innovation and performance in mobility and sports, respectively.
Artur Martins, Head of Kia’s Global Brand & Customer Experience Division, said: “We at Kia are excited to celebrate our new brand values with our longtime ambassador Rafael Nadal and his foundation, as well as Babolat. This collaboration is a unique celebration of the four involved parties’ shared values: passion, inspiration, and innovation for progress.”
Created in 1875, in Lyon, France, Babolat is the longest-running international company specialized in racquet sports. Pioneer of innovation, Babolat invented strings for tennis in 1875. Today, Babolat is No. 2* in tennis racquet sales in the United States, and No. 3 in Japan and in Europe. Babolat equips numerous tennis players with racquets and strings, primarily Rafael Nadal (SPA), Dominic Thiem (AUT), Felix Auger-Aliassime (CAN), Garbiñe Muguruza (ESP), and Sofia Kenin (USA). The company also equips padel players such as Juan Lebron (SPA), Victoria Iglesias (SPA), Bastien Blanqué (FRA) and badminton players Chloé Birch (UK), Alex Lane (UK), Xuefei QI (FRA), and Ronan Labar (FRA). Babolat also partners with more than 20,000 clubs in 150 countries around the world, as well as legendary tennis brands including Wimbledon. For more information, visit http://www.babolat.com
About Rafa Nadal Foundation
For more than 10 years, the Rafa Nadal Foundation has been working in Spain and India with the aim of promoting the social integration and personal development through our sport and education programs. Methodology includes promoting positive values with the belief that those values will help them to face future challenges in all the spheres of their life: family, school and society. The Rafa Nadal Foundation serves an average of 800 direct beneficiaries each year. For more information, visit our website at http://www.fundacionrafanadal.org
About Kia Corporation
Kia Corporation is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. For more information, visit the Kia Global Media Center at http://www.kianewscenter.com