‘I don’t think Roger Federer necessarily wants to be peaking on…’, says analyst

Roger Federer has been wearing Rolex watches on his wrist for 15 years. Thus, we asked ourselves how much the Swiss earns thanks to the partnership with one of the most famous and recognizable brands in the world. Roger Federer’s image is associated with numerous commercial brands, including Uniqlo, Wilson and Barilla. Of all, however, the one with Rolex is one of the longest-lived and to which the champion is most attached. Imagining Federer without a Rolex on his wrist is almost impossible, but in 2004 the Swiss wore other watches. That year, Federer signed a five-year partnership with Maurice Lacroix. After just two seasons, however, the maestro left the contract to make an agreement with Rolex. In 2006, Roger signed a 10-year contract with the company for a total of $ 15 million. Few could be thought of compared to other collaborations, but the renewal figures are staggering. In 2016 Federer signed a ten-year renewal for nearly $ 90 million, about $ 9 million a year. According to the person concerned, there is not only the money in choosing to wear Rolex for life. Former Wimbledon champion Marion Bartoli and journalist Ben Rothenberg recently spoke at length about Roger Federer and his comeback. According to Bartoli, even though Federer wouldn’t want to lose all of his records, he is unlikely to try and protect them if that comes at the cost of his health.

Rothenberg surprised by Federer’s decision

“I think Roger Federer’s pretty smart,” Ben Rothenberg said. “He’s held this record for most Grand Slams since 2009, so that’s a nice 12 years and counting. I think he’s enjoyed this time, he recognises it can come to an end and it’s beyond his control. I also think he knows that Djokovic is going to outlast him and maybe get to 22, 23, or whatever.” The American, however, voiced his concerns about Federer using the clay season as a preparation for the grass swing. “I was surprised he pulled out of Miami,” Rothenberg said. “I thought it would have made sense, with a day off between matches, it’s the closest thing to a Slam. I don’t think he necessarily wants to be peaking on the clay; it’s gruelling, it’s his least favourite surface, it has the least to do with grass in terms of playing style.” Federer has so far only played two matches since the 2020 Australian Open. He moves into the clay-court season with little match practice. In the next two months, Federer might experiment and get match fit for the grass-court season in June.

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